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New episode every other week. Each one is a case study: how she started, what it cost, what she'd do differently. The episode is the story — The Library is where we keep the homework.
Luna Aziz
Luna started Legendairy Milk with $750, a newborn, and a problem she was solving for herself. We break down how a personal fix became a major women's wellness brand.
Tori Gerbig, Pink Lily
eBay side hustle, two corporate jobs, a newborn, and $65K of student debt. Tori launched Pink Lily out of her living room with $300 — here's the order she did it in.
Erika Ayers Badan
In 2016 Erika stepped into a 12-person operation valued around $15 million and became Barstool's first CEO. What she did with it, and what she'd tell you to do with yours.
Andrea Olson
She found a corner of the internet nobody else wanted and built a real business there — three income streams from a topic most people would never touch.
Faith & Jenn
Faith went from the wine industry to building a kid-friendly tasting room and play café in Napa Valley in three months. Jenn went from nursing to building her own thing. Here's both.
Alli Webb, Drybar
Two toddlers, a background in hair, zero business plan — and the audacity to charge $40 to drive across LA. That side hustle became Drybar: 150+ locations, $255 million.
Kendra Scott
A mom running out of options with a three-month-old and a husband between jobs. She saw a gap between expensive jewelry and cheap jewelry, and walked into it.
Research notes, key takeaways and resources live inside The Library.