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The business blog for moms who don't have time for a business blog.
You've been thinking about it while doing dishes. While driving to pickup. While pretending to sleep. We did the research. You just have to read it.
4 posts / Written by Faith & Jenn
Latest · From the blog
FIDI - MINI #002
Hiring help sounds great. Figuring out who to hire, what to hand off, and what you can actually afford? That's the part nobody explains. Faith and Jenn break down their real experience hiring virtual assistants—including what they've paid, where the
Aug 17, 2026 / 10 min read
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Episode breakdown
Erika Ayers Badan: The Barstool Sports CEO Who Bet on Herself
Erika Ayers Badan’s story from Barstool Sports to Food52, including the lessons from Nobody Cares About Your Career, leadership, failure, motherhood and betting on yourself.
Jul 13, 2026 / 9 min read
From the blog
How A Stay-at-Home Mom Built a Multi-Million Dollar Company with Grit And A Blowdryer
From $40 blowouts in strangers' living rooms to a $255M exit — how Drybar founder Alli Webb built an empire while raising kids and falling apart behind the scenes.
Jul 1, 2026 / 7 min read
From the blog
Fine, We Wrote It Down
Real talk from the women behind Fine I'll Do It. Messy business lessons, mom-life chaos, and the stuff we actually learned — no polish, no pretending.
Jun 20, 2026 / 7 min read
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