About
Fine.We'll do the research.
FIDI exists because we got tired of the same story ending at "and then it took off." We wanted the middle: the pricing mistake, the first hire, the month it nearly didn't work.
So we do the interviews, rebuild the timeline, check the numbers, and hand you the playbook. Fine, I'll Do It helps mothers build businesses by learning from mothers who already have.
Your hosts
Faith
Napa Valley
Went from the wine industry to building a kid-friendly tasting room and play café in Napa Valley — in three months, with kids in tow. She handles the build: numbers, ops, the unglamorous order of operations.
Jenn
Co-host
Left nursing to build her own thing and learned the hard parts in public. She handles the interview: the questions founders don't usually get asked, and the follow-up they'd rather skip.
What we hold to
Steps, not slogans
Anyone can tell you to believe in yourself. We'd rather tell you what she did on week three.
Numbers on the record
Starting capital, pricing, margin, first hire. If we can get it, we publish it.
Built around real life
Every business here was built with kids awake in the next room. That's the constraint, not an excuse.