The business podcast for moms
We're not just a podcast. We're the research you didn't have to do.
Mom-built. No funding, no connections, raising a family while raising her business. We take her apart — the exact steps, in order, what it cost her — so you can skip the three months of Googling and just take what worked.
The bridge
That's what this is. Not a pep talk.
We do the deep dive: the interviews, the timeline, the numbers, the mistakes. You get the playbook. Steal what applies, skip what doesn't.
- We interview
- The founder, on the record, with real numbers.
- We rebuild
- The timeline, in the order it actually happened.
- We price it
- What each step cost her in money and time.
- You copy it
- The parts that fit the business you're building.
Latest case study
All episodesSeason 1 · Ep. 07 · 52 min
From $750 to Legendairy Milk
Luna Aziz
Luna started Legendairy Milk with $750, a newborn, and a problem she was solving for herself. We break down how a personal fix became a major women's wellness brand.
In this case study
- The Facebook post that validated the idea before she had a product
- Why fenugreek-free was the wedge that made mothers trust the brand
- Moving from making it herself to outsourced manufacturing
Listen on
Recently taken apart
What I'd Do Differently at $1M
Tori Gerbig, Pink Lily
eBay side hustle, two corporate jobs, a newborn, and $65K of student debt. Tori launched Pink Lily out of her living room with $300 — here's the order she did it in.
Ep. 05 · 27 minThe Barstool Sports CEO Who Bet on Herself
Erika Ayers Badan
In 2016 Erika stepped into a 12-person operation valued around $15 million and became Barstool's first CEO. What she did with it, and what she'd tell you to do with yours.
Ep. 04 · 45 min$600K From Digital Courses and Potty Training Infants
Andrea Olson
She found a corner of the internet nobody else wanted and built a real business there — three income streams from a topic most people would never touch.
The in-between bits, as they happen.
What's actually inside
If you only listen to the podcast, you'll hear our conversations.If you join The Library, you'll become part of it.
Exclusive mini episodes
Short lessons we don't publish anywhere else.
Behind the build
The wins, the mess, the real numbers.
The group chat
Ask, share, learn with women doing this too.
Templates and prompts
Stuff we actually use, ready to copy.
The list
Real mom-built businesses.No girlboss inspo.
Every other week: the breakdown, the numbers and the one thing worth copying. Straight to your inbox before it goes anywhere else.