
You've been thinking about it while doing dishes. While driving to pickup. While pretending to sleep. We did the research. You just have to press play.
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You're the mom who has a business idea in the Notes app that you haven't opened in three months because life.
You listen to business podcasts hosted by people who clearly do not have children and feel vaguely insulted by their morning routines.
You want financial freedom but every time you Google "how to start a business" you end up more confused than when you started and now your kids need something.
You're not looking for motivation. You have motivation. You need someone to tell you the actual steps another mom took so you can figure out your version.
You would absolutely start something if someone could just show you it's possible while your house is still this chaotic and your kids are still this young.
"believe in yourself."
01
Where she actually was when she began. Not the cleaned-up version.
02
Phase Two
What went wrong. What it cost her. What almost made her quit.
03
Phase Three
One decision. One call. One day that changed everything.
04
Phase Four
Real numbers. Real scale. What she built and what it actually took.
We're Faith and Jenn. We live in wine country in Northern California, we have young kids, we're both building something, and we genuinely don't have it all figured out.
We started this show because we kept having the same conversation: why doesn't anyone just tell us the real story? Not the TED Talk version. The actual version — with the messy middle, the real numbers, and the moment it almost fell apart.
So we decided to do it ourselves. Fine. We'll do it.
Hears it cold. Asks the questions you're thinking. Fueled by coffee and the belief that other people's stories are the fastest shortcut to your own learning curve.
Goes three rabbit holes deep so you don't have to. Has opinions about everything and will share all of them. May or may not have wine while recording.
Sign up and you'll get first access to every episode the moment it drops, plus behind-the-scenes content that doesn't make the feed — the research, the moments we almost cut, the chaos we probably should have cut.
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Behind-the-scenes of us figuring this out in real time. Research
rabbit holes. Mom moments we didn't plan to share but did
anyway. Come hang.

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